First, it came for art and college essays, now AI is set to take the place of supermodels by creating digital humans.
A German company has launched a system that sees state-of-the-art ‘digital humans’ pose for campaigns.
ColorDigital claims that their DMIx StudioAvatars have a ‘never seen before’ photorealistic quality.
This enables brands ‘to build up their own completely unique team of digital models to use in sales and marketing’.
The Digi-models – who come with names including Joy, Nina, Noah and Theo – can be customised and individualised to a brand’s preference.
In partnership with Verce, the studio that specialises in creating realistic virtual models, ‘it brings together a high-quality end-to-end virtual model workflow for fashion brands including a virtual 3D photo studio’.